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Case Study - Thumbtack

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Thumbtack provides a platform that transforms the way clients hire local service providers. Their solution has seen major success leading to a $125 million Series D funding round in September 2015. To capitalize on their momentum, Thumbtack decided to ramp up their hiring rates. S T R AT E G I C A L LY S C A L I N G G R O W T H To manage growth effectively, Thumbtack wanted to be strategic and measure their performance against meaningful KPIs. In particular, they wanted to dig deeper into: • Conversion rates through the funnel • Phone screen to hire ratio • Sourcing efficiency • Recruiting team productivity To execute on this, Thumbtack required an analytics solution that could provide the robust data to gain transparency into their operations. I M P R O V I N G P R O D U C T I V I T Y & P E R F O R M A N C E T H R O U G H A N A LY T I C S C A S E S T U D Y Thumbtack needed to identify KPIs in order to monitor their recruiting performance and improve overall productivity. C H A L L E N G E O U T C O M E "Greenhouse Analytics provided us with the granular recruiting data we needed to have actionable insights on our performance rather than a rough guess." N AT H A N A L L E N , Head of Thumbtack Labs I N D U S T R Y : Technolog y S I Z E : ~400 F O U N D E D I N : 2009 greater transparency into recruiting performance more data on sourcing quality

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